REACH YOUR AUDIENCE

Hi, I’m Susanna Orchard

SEO Copywriting Services

Essentially copy needs to work to a good brief so it has a purpose; a point to it. Even a dry old academic study aims to provide you with the necessary information to go do something else.

Parachute Communication copywriting services can help you do all or any of the following:

• Improve sales on a new product – maybe one that other companies are also selling.
• Introduce a new audience to a revamped service.
  Inform and educate your customer base, busting a few myths along the way.
• Make a boring subject…less boring.
• Use humour to encourage take-up of a vital but much ignored service.
• Present something so it resonates with an audience on a deeper level.
• Raise awareness of a brand and its values – especially one that’s changed beyond all recognition.

Good copywriters use many different ways of writing to achieve a client’s goal. I often need to grasp complicated data and information, and present it in a way that engages both a technical and non technical audience. Sometimes I need to use story-telling as a means of conveying key messages.

The Powerful Combination:

Content & Copywriting

I’m a content creator and copywriter. What’s the difference? Content is all the data and information you need to promote and sell your brand and services. Copywriting uses this content as a ‘brief’ to communicate on platforms such as your website, social media, email campaigns, presentations and flyers, etc.

Think of content as the kitchen, while copywriting represents the individual meals you create from that kitchen. Each meal is different, but there’s a recognisable style and approach which results in a distinctive menu.

I write compelling copy for my clients at the heart of which lies a thorough understanding of the overall content they need to communicate to engage their target audience. It’s a powerful combination and it’s available for every kind of business.

Fuel Your SEO with Good Content & Copywriting

Content is key to creating a successful online presence. SEO can’t function properly without it, particularly as Google is increasingly rewarding useful, original content. Even PPC is more targeted when it’s supported by good, solid content.

It can be hard work keeping up with search engines and their ongoing innovation. I keep my clients on track with content and copy-related SEO developments, satisfying a combination of human and algorithm criteria.

Don’t Believe the Myths About Content

In my experience, creating content is a problem for many businesses, both large and small. So, let me bust some myths about content that I come across regularly:

• All my business is generated through referral so I don’t need to promote my business. (Your content and copywriting can influence the kind of work that comes your way).
• We haven’t enough to talk about on social media or in blogs. (If you run a successful business serving satisfied customers, you will always have something to say.)
• Social media is too toxic so we don’t use it (Good content combined with social media skills will protect you from negativity.)
• Our web developer decided how many words looked best on our website. (Your content strategy should guide you on what goes on your website.)
• We copy and adapt what other companies are posting and blogging about. (Using your content strategy to guide you on posting and blogging will improve your lead generation.)

Good Content Leads to Compelling Copywriting